The Yunnan coffee industry is in full development and the past few weeks I have been travelling from one event to the next. A few weeks ago there was a Pu'er Coffee Event in Shanghai where Nestlé China signed a memorandum with the Pu'er Government and announced a major investment in the coffee industry of Pu'er with the construction of a Nescafé Coffee Centre. This centre will include a training centre, a demo farm, a consumer centre and a green bean collection centre, with the aim to further assist the sustainable coffee development in the region. In the mean time we also continue to roll out our 4C implementation. We carry on with verifications at farmer level, training of those interested to join, and follow up workshops. We also celebrated the license of the first 4C unit! The achievements we realised in such a short period of time and the readiness of our suppliers to participate and change their practices never cease to amaze me. This weekend I attended the inauguration of the Specialty Coffee Society of Yunnan, where I gave a speech and presentation. The establishment of this society will take Yunnan's coffee industry another step further. The term specialty coffee was first used in 1974 by Erna Knutsen to describe beans of the best flavor which are produced in special microclimates. Today the term is commonly used to refer to "gourmet" or "premium" coffee. Specialty coffees are grown in special and ideal climates, and are distinctive because of their full cup taste and little to no defects. The unique flavors and tastes are a result of the special characteristics and composition of the soils in which they are produced. Each stage, from plant husbandry to coffee cup is important to create the specialty coffee. And last but not least, this coffee is also defined by all this being done in a responsible way that adds value to the lives and livelihoods of all involved. In between all these events I had a chance to visit our E&D Farm where not only the coffee trees were flowering, but also the jacaranda trees were covering the farm in their purple flowers.
1 Comment
candida
8/5/2013 09:39:11 pm
That's promising news for the future, congratulations!
Reply
Your comment will be posted after it is approved.
Leave a Reply. |
AuthorI wouldn't be surprised to find out I was born with a passion for coffee. For the life of me, I can't remember not loving coffee. And by that, I don't just mean drinking it, but everything involved from its cultivation over the processing to the final product that is my loyal companion throughout the day. Archives
February 2014
Categories
All
|
|