I was asked to give a presentation of NAS' activities at the launch. I was very honoured to be at this event as it was a big recognition for my team and I to see that after nearly 20 years of focussing on coffee development and quality improvement in the region, Yunnan coffee has now reached a standard to produce a premium Nescafé.
Last Thursday the latest Nescafé gift box was launched in Beijing. It features a 100% Arabica coffee originating from Yunnan and sourced directly from the farmers through our own buying station.
I was asked to give a presentation of NAS' activities at the launch. I was very honoured to be at this event as it was a big recognition for my team and I to see that after nearly 20 years of focussing on coffee development and quality improvement in the region, Yunnan coffee has now reached a standard to produce a premium Nescafé.
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AuthorI wouldn't be surprised to find out I was born with a passion for coffee. For the life of me, I can't remember not loving coffee. And by that, I don't just mean drinking it, but everything involved from its cultivation over the processing to the final product that is my loyal companion throughout the day. Archives
February 2014
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